Creating change in the SEIU and the AFL-CIO: The role of identity

Creating change in the SEIU and the AFL-CIO: The role of identity

The SEIU and the AFL-CIO utilized similar rhetorical strategies in creating identification to further change within their organizations. Despite similar rhetorical strategies, the change efforts differ substantially in terms of success. This dissertation argues that the audience, culture and organ...

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Bibliographic Details
Main Author: Peplow, Amber Leigh
Other Authors: Conrad, Charles
Format: Others
Language:en_US
Published: Texas A&M University 2005
Subjects:
SEIU
AFL-CIO
Organizational Change
Organization Rhetoric
Organizational Culture
Online Access:http://hdl.handle.net/1969.1/2263

Internet

http://hdl.handle.net/1969.1/2263

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