Biosocial reciprocity in environmental communication: a study of giant panda conservation communication in China
This study proposes biosocial reciprocity framework in environmental communication, which suggests the interdependent relationships between mass media, people's attitudes, and the physical environment. Biosocial reciprocity is applied to analyze the mass media's possible roles in giant pan...
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| Format: | Others |
| Language: | en_US |
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Texas A&M University
2007
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| Online Access: | http://hdl.handle.net/1969.1/4868 |