Forecasting the financial trends facing intercollegiate athletic programs of public institutions as identified by athletic directors of the ACC, Big 12 and SEC Conferences

The purpose of this research was to provide a forecast of financial trends in major intercollegiate athletics over the next 15 years for strategic planning purposes. This study focused specifically on the trends of revenue generation and cost containment in the athletic departments of the public ins...

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Bibliographic Details
Main Author: Penry, Jason Coy
Other Authors: Davis, Ed
Format: Others
Language:en_US
Published: Texas A&M University 2008
Subjects:
Online Access:http://hdl.handle.net/1969.1/86021