When becomes : regulatory shift in a consumer onflict resolution process
This dissertation explores the socio-cognitive system of collective influences on consumers’ evaluation and decision processes, which have not been discussed fully in consumer literature, by examining how people resolve a conflict between group orientation and trait regulatory focus. It is proposed...
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| Format: | Others |
| Language: | en_US |
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2010
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| Online Access: | http://hdl.handle.net/1969.1/ETD-TAMU-1352 http://hdl.handle.net/1969.1/ETD-TAMU-1352 |