Examining the Antecedents of Behavioral Intentions in a Tourism Context

The purpose of this study was to gain an understanding of the structure and antecedents of travelers' behavioral intentions. Understanding travelers' behavioral intentions is an important goal of both destination marketing organizations and host destinations. However, little research has c...

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Bibliographic Details
Main Author: Huang, Yu-Chin
Other Authors: Petrick, James F.
Format: Others
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/1969.1/ETD-TAMU-2009-05-498