Consumer preferences for price, color harmony and level of care information of container gardens
Retail sales of container gardens have increased dramatically in the recent past and rose 8% from 2004 to 2005, to $1.295 billion. The objective of this study was to determine consumer preferences for three attributes of container gardens. A Web-based survey was conducted on 18 Oct. 2006 with 985 re...
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Format: | Others |
Language: | en_US |
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2010
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Online Access: | http://hdl.handle.net/1969.1/ETD-TAMU-2512 http://hdl.handle.net/1969.1/ETD-TAMU-2512 |