Young media-induced travelers: online representations of media-induced travel conversations

In recent years, destination marketers have experienced increasing pressure to compete in niche marketing, where critical analysis of each unique target market’s consumer needs is essential for marketing success. Destination marketers spend considerable time and financial resources identifying, char...

Full description

Bibliographic Details
Main Author: Scarpino, Michelle Renee
Other Authors: Gretzel, Ulrike
Format: Others
Language:en_US
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/1969.1/ETD-TAMU-3065
http://hdl.handle.net/1969.1/ETD-TAMU-3065