Channels and sources used to gather equine-related information by college-age horse owners and enthusiasts

This thesis identifies the equine-related topics that are important to Texas college-age horse owners and enthusiasts and the channels/sources they use to get equine-related information. Little research has focused on this group to determine their information needs. Therefore, two focus groups were...

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Bibliographic Details
Main Author: Sullivan, Erin Alene
Other Authors: Rutherford, Tracy
Format: Others
Language:en_US
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/1969.1/ETD-TAMU-3096
http://hdl.handle.net/1969.1/ETD-TAMU-3096