Innovation attributes and electronic word-of-mouth: impact on likelihood to adopt health apps and health behaviors
The purpose of this study was to delve into the factors that might influence someone to adopt a health app and to ultimately adopt a healthy behavior. This research extended the use of diffusion of innovations theory to health-related mobile apps. In knowing more about the way that innovation attrib...
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| Format: | Others |
| Language: | English |
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University of Iowa
2018
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| Online Access: | https://ir.uiowa.edu/etd/6555 https://ir.uiowa.edu/cgi/viewcontent.cgi?article=8054&context=etd |