Organizational Response to Perceptual Risk: Managing Substantial Response to Unsubstantiated Events

Analysis and perceived severity of risk influences organizational decisions to anticipated threats. As economic development and technology improve our standards of living, they also create new challenges to conceptualizing concrete and abstract threats. Organizations that face new threats, along wit...

Full description

Bibliographic Details
Main Author: Petrun, Elizabeth L.
Format: Others
Published: UKnowledge 2013
Subjects:
Online Access:http://uknowledge.uky.edu/comm_etds/14
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1015&context=comm_etds