THE INTEGRATION OF THE THEORY OF PLANNED BEHAVIOR, ALTRUISM, AND SELF-CONSTRUAL: IMPLICATIONS FOR DESIGNING RECYCLING CAMPAIGNS IN INDIVIDUALISTIC AND COLLECTIVISTIC SOCIETIES
This study was an effort to uncover four major facts: (a) the predictive power ofthe proposed integrated model, which posits the influence of attitudes (ATT), subjectivenorms (SN), perceived behavior control (PBC), altruism, self-construal, and paperrecyclingknowledge on behavioral intentions; (b) t...
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| Format: | Others |
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UKnowledge
2006
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| Online Access: | http://uknowledge.uky.edu/gradschool_diss/318 http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1321&context=gradschool_diss |