THE INTERACTION OF HAPTIC IMAGERY WITH HAPTIC PERCEPTION FOR SIGHTED AND VISUALLY IMPAIRED CONSUMERS

THE INTERACTION OF HAPTIC IMAGERY WITH HAPTIC PERCEPTION FOR SIGHTED AND VISUALLY IMPAIRED CONSUMERS

Consumers evaluate products in the market place using their senses and often form mental representations of product properties. These mental representations have been studied extensively. Imagery has been shown to interact with perception within many perceptual modalities including vision, auditory,...

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Bibliographic Details
Main Author: Rinaldo, Shannon Bridgmon
Format: Others
Published: UKnowledge 2008
Subjects:
haptic imagery
visual imagery
blind consumers
haptic perception
haptic imagery scale
Business
Marketing
Online Access:http://uknowledge.uky.edu/gradschool_diss/687
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1690&context=gradschool_diss

Internet

http://uknowledge.uky.edu/gradschool_diss/687
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1690&context=gradschool_diss

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