ASSESSING PRODUCT CONFIGURATOR CAPABILITIES FOR SUCCESSFUL MASS CUSTOMIZATION
Mass customization is becoming a competitive strategy for companies offering individualized products. Product configurators provide a platform for companies to do interactive product configuration which is essential for mass customization. Companies need to realize the degree of customization apprec...
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Format: | Others |
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UKnowledge
2007
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Online Access: | http://uknowledge.uky.edu/gradschool_theses/481 http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1484&context=gradschool_theses |