ASSESSING PRODUCT CONFIGURATOR CAPABILITIES FOR SUCCESSFUL MASS CUSTOMIZATION
Mass customization is becoming a competitive strategy for companies offering individualized products. Product configurators provide a platform for companies to do interactive product configuration which is essential for mass customization. Companies need to realize the degree of customization apprec...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
UKnowledge
2007
|
| Subjects: | |
| Online Access: | http://uknowledge.uky.edu/gradschool_theses/481 http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1484&context=gradschool_theses |