CONSUMER’S MOTIVATION FOR PURCHASING FAIR TRADE CLOTHING
The purpose of this research is to determine if a consumer’s demographics, perceived consumer effectiveness, and awareness of fair trade practices affect their level of hedonic and utilitarian motivations that ultimately influence their purchase intentions. Two separate studies were conducted: a foc...
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| Format: | Others |
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UKnowledge
2011
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| Online Access: | http://uknowledge.uky.edu/mat_etds/1 http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1000&context=mat_etds |