Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market
The purpose of this study was to conduct brand analyses on global brands in comparison to local retailers in India taking into account the regional differences and Indian consumers’ affinity towards global brands. The study has derived its conceptual framework from previous work done by Lee, Knight,...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
UKnowledge
2014
|
| Subjects: | |
| Online Access: | http://uknowledge.uky.edu/mat_etds/6 http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1006&context=mat_etds |