THE EFFECTS OF ALTERNATE-LINE SHADING ON VISUAL SEARCH IN GRID-BASED GRAPHIC DESIGNS

THE EFFECTS OF ALTERNATE-LINE SHADING ON VISUAL SEARCH IN GRID-BASED GRAPHIC DESIGNS

Objective: The goal of this research was to determine whether alternate-line shading (zebra-striping) of grid-based displays affects the strategy (i.e., “visual flow”) and efficiency of serial search. Background: Grids, matrices, and tables are commonly used to organize information. A number of desi...

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Bibliographic Details
Main Author: Lee, Michael P
Format: Others
Published: UKnowledge 2014
Subjects:
Visual Flow
Visual Search
Grids
Perceptual Grouping
Zebra Striping
Edge Effect
Cognition and Perception
Cognitive Psychology
Graphic Design
Interactive Arts
Other Psychology
Photography
Product Design
Visual Studies
Online Access:http://uknowledge.uky.edu/psychology_etds/51
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1050&context=psychology_etds

Internet

http://uknowledge.uky.edu/psychology_etds/51
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1050&context=psychology_etds

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