Examination of the Use of Online and Offline Networks by Housing Social Movement Organizations
Resource mobilization theory and political opportunity theory are often used to describe separate portions of social movements. This dissertation proposes a combined model of these two theoretical perspectives which describes how social movement organizations effectively engage in social marketing b...
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| Format: | Others |
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UKnowledge
2013
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| Online Access: | http://uknowledge.uky.edu/sociology_etds/11 http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1010&context=sociology_etds |