The Ubiquitous Role of New Social Media Channels and Innovative Mobile Services: Are Consumers Ready?
Over the past decade, the world of social media is evolving at warp speed. In light of this rapid evolution, investigating social media users behaviour is top of the agenda for many managers and marketing researchers today (Kaplanand Haenlein, 2010). Indeed, still there are several areas in which we...
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| Format: | Doctoral Thesis |
| Language: | en |
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Alma Mater Studiorum - Università di Bologna
2016
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| Online Access: | http://amsdottorato.unibo.it/7374/ |