Evaluating the Efficacy of Engagement Journalism in Local News: An Ethnographic Study of the Dallas Morning News
The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely a...
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| Format: | Others |
| Language: | English |
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University of North Texas
2019
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc1505148/ |