Transgender Representation in Mainstream Advertising

This study focuses on the transgender community's presence and portrayal in advertisements that reach a broad, mainstream audience base. Through a mixed-methods use of focus groups and qualitative content analysis, the content, context, and framings of ads between the years 2015...

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Bibliographic Details
Main Author: Maxwell, Bailey
Other Authors: Champlin, Sara
Format: Others
Language:English
Published: University of North Texas 2019
Subjects:
Online Access:https://digital.library.unt.edu/ark:/67531/metadc1505163/