Choice Androgyny

This work provides an alternative theory of gendered consumption that explains chronic and situational shifts in consumers' preferences for masculine, feminine, and androgynous choices, beyond the effects of gender identities.

Bibliographic Details
Main Author: Jones, Niusha
Other Authors: Kidwell, Blair
Format: Others
Language:English
Published: University of North Texas 2019
Subjects:
Online Access:https://digital.library.unt.edu/ark:/67531/metadc1538724/