Augmented Reality Intention in Social Networking and Retail Apps
This dissertation contributes to IS research by explaining user intentions while using AR features in mobile social networking and retail app contexts. It consists of three essays, which use partial least squares modeling to analyze different consumer behavior models. The first essay examines the in...
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| Format: | Others |
| Language: | English |
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University of North Texas
2020
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc1707235/ |