Down, Set, Like? A Study of Social Networking and Sports Fandom
Sports in the 21st century have become popular across multiple industries, and a major boon to a television industry dealing with increasing audience fragmentation. So an understanding of fans' behavior is important to all parties. This study, an online survey consisting of 242 responses, exa...
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| Format: | Others |
| Language: | English |
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University of North Texas
2013
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc271871/ |