Provision of Mature Traveler Desired Services and Attributes by Hotel Type and Size
In the past the mature market was often misunderstood and not considered to be a profitable market segment for hotel operators to pursue. Growing demographic numbers and increased affluence within the mature market are reasons for reconsideration. This study examined the business value of the mature...
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| Format: | Others |
| Language: | English |
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University of North Texas
1994
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc278303/ |