Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for companies seeking effective ways to inform and persuade the consumer. Consequently, retailers need to develop creative message strategies and tactics that will positively affect con...
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| Format: | Others |
| Language: | English |
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University of North Texas
2001
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc3069/ |