A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans
The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | English |
| Published: |
University of North Texas
2002
|
| Subjects: | |
| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc3213/ |