Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers
The problem of this investigation was to make an exploratory examination of the distribution practices of apparel manufacturers as perceived by apparel retailers. Specifically, the purposes of this study were to identify those areas of perceived conflict between women's apparel retailers and ap...
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North Texas State University
1980
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ndltd-unt.edu-info-ark-67531-metadc3306832018-10-11T05:25:03Z Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers Beisel, John L. apparel retailers manufacturer retailer relationships clothing manufacturers women's clothing Clothing trade -- Texas. Marketing channels -- Texas. The problem of this investigation was to make an exploratory examination of the distribution practices of apparel manufacturers as perceived by apparel retailers. Specifically, the purposes of this study were to identify those areas of perceived conflict between women's apparel retailers and apparel manufacturers from the viewpoint of the retailer, determine if there was a relationship between select retailer variables and the quality of service that retailers perceived apparel manufacturers were giving, determine whether some merchandise classifications were perceived by retailers to be greater problem areas than other merchandise classifications, to determine factors contributing to the enhancement of perceived conflict within apparel marketing channels, and to suggest remedies that would improve apparel channel relationships. The report concluded with the presentation of an apparel retailer expectation model and suggestions for additional research. North Texas State University Starling, Jack Littlefield, C. L. (Cleatice Louis) Dorse, Alvin C. 1980-08 Thesis or Dissertation xx, 333 leaves : ill. Text local-cont-no: 1002783220-Beisel call-no: 379 N81d no.1567 untcat: b1210189 oclc: 7404306 https://digital.library.unt.edu/ark:/67531/metadc330683/ ark: ark:/67531/metadc330683 English United States - Texas Public Beisel, John L. Copyright Copyright is held by the author, unless otherwise noted. All rights reserved. |
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English |
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Others
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apparel retailers manufacturer retailer relationships clothing manufacturers women's clothing Clothing trade -- Texas. Marketing channels -- Texas. |
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apparel retailers manufacturer retailer relationships clothing manufacturers women's clothing Clothing trade -- Texas. Marketing channels -- Texas. Beisel, John L. Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers |
description |
The problem of this investigation was to make an exploratory examination of the distribution practices of apparel manufacturers as perceived by apparel retailers. Specifically, the purposes of this study were to identify those areas of perceived conflict between women's apparel retailers and apparel manufacturers from the viewpoint of the retailer, determine if there was a relationship between select retailer variables and the quality of service that retailers perceived apparel manufacturers were giving, determine whether some merchandise classifications were perceived by retailers to be greater problem areas than other merchandise classifications, to determine factors contributing to the enhancement of perceived conflict within apparel marketing channels, and to suggest remedies that would improve apparel channel relationships. The report concluded with the presentation of an apparel retailer expectation model and suggestions for additional research. |
author2 |
Starling, Jack |
author_facet |
Starling, Jack Beisel, John L. |
author |
Beisel, John L. |
author_sort |
Beisel, John L. |
title |
Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers |
title_short |
Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers |
title_full |
Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers |
title_fullStr |
Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers |
title_full_unstemmed |
Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers |
title_sort |
channel conflict in the women's apparel industry an empirical investigation of texas retailers' attitudes toward manufacturers |
publisher |
North Texas State University |
publishDate |
1980 |
url |
https://digital.library.unt.edu/ark:/67531/metadc330683/ |
work_keys_str_mv |
AT beiseljohnl channelconflictinthewomensapparelindustryanempiricalinvestigationoftexasretailersattitudestowardmanufacturers |
_version_ |
1718773465127845888 |