Retail Image Dimensions: An Empirical Analysis
The goals of this dissertation were to determine the salient cognitive dimensions of retail image in the perceptions of consumers and the image attributes related to those dimensions. This study took advantage of multidimensional scaling techniques (MDS) to create dimensioned perceptual maps based o...
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| Format: | Others |
| Language: | English |
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North Texas State University
1982
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc330964/ |