Broadcast Advertising Sales Education: A Comparison of Perspectives of Broadcast Managers and Broadcast Educators in the South-Central Region of the United States
The purpose of this study is to identify and compare the skills and knowledge areas that are valuable for success in broadcast advertising sales from the perspectives of broadcast managers and broadcast educators and to identify and compare to what degree recent graduates of broadcast-communication,...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | English |
| Published: |
North Texas State University
1984
|
| Subjects: | |
| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc331530/ |