An Exploratory Field Study of Adolescent Consumer Behavior: The Family Purchasing Agent
An exploratory field study was conducted to examine internal and external factors that influence adolescents' consumer behavior when serving as the family purchasing agents. Demographic, lifestyle, and marketing activities were examined to determine the influences that affect whether the adoles...
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| Format: | Others |
| Language: | English |
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University of North Texas
1989
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc331907/ |