A Descriptive Study of Offended Responses to Nudity in Print Advertising Targeted to Women
A discussion of offensiveness in advertising is the initial focus of this research. A review of the offensiveness, irritation, nudity, and sexual suggestiveness in advertising literature suggested that females report somewhat high arousal scores when viewing nudity but that the arousal may not neces...
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Format: | Others |
Language: | English |
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University of North Texas
1992
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Online Access: | https://digital.library.unt.edu/ark:/67531/metadc332655/ |