A Descriptive Study of Offended Responses to Nudity in Print Advertising Targeted to Women
A discussion of offensiveness in advertising is the initial focus of this research. A review of the offensiveness, irritation, nudity, and sexual suggestiveness in advertising literature suggested that females report somewhat high arousal scores when viewing nudity but that the arousal may not neces...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | English |
| Published: |
University of North Texas
1992
|
| Subjects: | |
| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc332655/ |