Multi-Channel Retailing: Function of Consumers' Perceived Benefits and Costs and Retail Synergy
This study investigated the consumers' intention towards multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for t...
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| Format: | Others |
| Language: | English |
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University of North Texas
2003
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc4188/ |