The impact of U.S. quick service on the health and patronage of Chinese urban consumers.
Over the last decade there has been a rapid development of United States quick service restaurant companies such as KFC and McDonalds in China. Increasingly urban Chinese consumers patronize these restaurants as a way to experience American culture. For some it is becoming a part of their eating pat...
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| Format: | Others |
| Language: | English |
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University of North Texas
2003
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc4272/ |