The impact of U.S. quick service on the health and patronage of Chinese urban consumers.

• Main Author: Zhang, Jiaoyan
• Other Authors: Kennon, Lisa R.
• Format: Others
• Language: English
• Published: University of North Texas 2003
• Subjects: Fast food restaurants > China.; Diet > China.; Food service; quick service restaurant; Chinese consumer; nutrition
• Online Access: https://digital.library.unt.edu/ark:/67531/metadc4272/

Over the last decade there has been a rapid development of United States quick service restaurant companies such as KFC and McDonalds in China. Increasingly urban Chinese consumers patronize these restaurants as a way to experience American culture. For some it is becoming a part of their eating pattern. Recent health studies have demonstrated that nutritional diseases are increasing in China. This study accessed urban Chinese consumers' perceptions about U.S. quick service restaurants and their knowledge about the nutritional value that U.S. quick service food can provide. This study revealed that Chinese consumers' perceptions and knowledge about U.S. quick service impacts their patronage. Additionally, the study determined correlation between consumer patronage and reported health status as well as consumers' length of patronage negative influence on their health status. The results of this study will help U.S. quick service restaurants in educating consumers on nutrition and improving the menus.