The impact of leisure travelers' characteristics on hotel Website attributes preference.
Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently tak...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | English |
| Published: |
University of North Texas
2004
|
| Subjects: | |
| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc4644/ |