Consumer Shopping Motivations with Facebook Retailers: Utilitarian Versus Hedonic
Retailers increasingly are connecting with consumers using social media. This two-way, networked communication method facilitates word-of-mouth that may ultimately impact retailer loyalty. The purpose of this study was to examine motivations of consumers’ purchase intention from apparel Facebook ret...
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| Format: | Others |
| Language: | English |
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University of North Texas
2014
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc500067/ |