Comparative Advertising as Corporate Strategy: An Investigation of Key United States Industries
This study is designed to examine comparative advertising as a viable advertising strategy in today's competitive business environment. Frequency and use of comparisons by the selected key industries and advertising agencies are investigated. Analysis is conducted to determine similarities and...
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| Format: | Others |
| Language: | English |
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North Texas State University
1978
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc500288/ |