Comparative Advertising as Corporate Strategy: An Investigation of Key United States Industries
This study is designed to examine comparative advertising as a viable advertising strategy in today's competitive business environment. Frequency and use of comparisons by the selected key industries and advertising agencies are investigated. Analysis is conducted to determine similarities and...
Main Author: | Swayne, Linda E. |
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Other Authors: | Starling, Jack |
Format: | Others |
Language: | English |
Published: |
North Texas State University
1978
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Subjects: | |
Online Access: | https://digital.library.unt.edu/ark:/67531/metadc500288/ |
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