A Study of the Public Relations Structures and Activities at Selected Dallas Hotels
The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that...
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| Format: | Others |
| Language: | English |
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North Texas State University
1981
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc504081/ |