A Study of the Public Relations Structures and Activities at Selected Dallas Hotels
The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that...
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North Texas State University
1981
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ndltd-unt.edu-info-ark-67531-metadc5040812017-03-17T08:41:25Z A Study of the Public Relations Structures and Activities at Selected Dallas Hotels Milacek, Barbara J. public relations structures Hotels -- Public relations. Hotel management -- Texas -- Dallas. public relations in hotels The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functions range from image-building to participation in sales and marketing with primary responsibility of promotion and publicity dominated by economic considerations. One weakness is the lack of formal research methods to discern public opinion. There is a lack of understanding by hotel management of the potential and scope of public relations programs. North Texas State University Kim, Tae Guk Arnold, Verna A. 1981-05 Thesis or Dissertation v, 84 leaves Text local-cont-no: 1002776040-Milacek call-no: 379 N81 no.5781 untcat: b1220178 oclc: 8092416 https://digital.library.unt.edu/ark:/67531/metadc504081/ ark: ark:/67531/metadc504081 English United States - Texas - Dallas County - Dallas Public Milacek, Barbara J. Copyright Copyright is held by the author, unless otherwise noted. All rights reserved. |
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English |
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Others
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public relations structures Hotels -- Public relations. Hotel management -- Texas -- Dallas. public relations in hotels |
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public relations structures Hotels -- Public relations. Hotel management -- Texas -- Dallas. public relations in hotels Milacek, Barbara J. A Study of the Public Relations Structures and Activities at Selected Dallas Hotels |
description |
The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functions range from image-building to participation in sales and marketing with primary responsibility of promotion and publicity dominated by economic considerations. One weakness is the lack of formal research methods to discern public opinion. There is a lack of understanding by hotel management of the potential and scope of public relations programs. |
author2 |
Kim, Tae Guk |
author_facet |
Kim, Tae Guk Milacek, Barbara J. |
author |
Milacek, Barbara J. |
author_sort |
Milacek, Barbara J. |
title |
A Study of the Public Relations Structures and Activities at Selected Dallas Hotels |
title_short |
A Study of the Public Relations Structures and Activities at Selected Dallas Hotels |
title_full |
A Study of the Public Relations Structures and Activities at Selected Dallas Hotels |
title_fullStr |
A Study of the Public Relations Structures and Activities at Selected Dallas Hotels |
title_full_unstemmed |
A Study of the Public Relations Structures and Activities at Selected Dallas Hotels |
title_sort |
study of the public relations structures and activities at selected dallas hotels |
publisher |
North Texas State University |
publishDate |
1981 |
url |
https://digital.library.unt.edu/ark:/67531/metadc504081/ |
work_keys_str_mv |
AT milacekbarbaraj astudyofthepublicrelationsstructuresandactivitiesatselecteddallashotels AT milacekbarbaraj studyofthepublicrelationsstructuresandactivitiesatselecteddallashotels |
_version_ |
1718432473229033472 |