An Analysis of Community Attitudes Toward the "Bowie News" as a News-Advertising Medium
This study measured attitudes of newspaper staff members, advertisers, subscribers, and power structure members toward the Bowie News as a news and advertising medium. Three hypotheses were tested: that members of the power structure would have a more favorable attitude toward the Bowie News than ot...
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Format: | Others |
Language: | English |
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North Texas State University
1977
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Online Access: | https://digital.library.unt.edu/ark:/67531/metadc504183/ |