An Analysis of Community Attitudes Toward the "Bowie News" as a News-Advertising Medium

This study measured attitudes of newspaper staff members, advertisers, subscribers, and power structure members toward the Bowie News as a news and advertising medium. Three hypotheses were tested: that members of the power structure would have a more favorable attitude toward the Bowie News than ot...

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Bibliographic Details
Main Author: Whitfield, James Daniel
Other Authors: Kim, Tae Guk
Format: Others
Language:English
Published: North Texas State University 1977
Subjects:
Online Access:https://digital.library.unt.edu/ark:/67531/metadc504183/