An Analysis of Community Attitudes Toward the "Bowie News" as a News-Advertising Medium

• Main Author: Whitfield, James Daniel
• Other Authors: Kim, Tae Guk
• Format: Others
• Language: English
• Published: North Texas State University 1977
• Subjects: Bowie News; news sources; community attitudes; Public opinion > Texas > Bowie.; Bowie news.
• Online Access: https://digital.library.unt.edu/ark:/67531/metadc504183/

This study measured attitudes of newspaper staff members, advertisers, subscribers, and power structure members toward the Bowie News as a news and advertising medium. Three hypotheses were tested: that members of the power structure would have a more favorable attitude toward the Bowie News than other readers; that the Bowie News would play an active role as an instrument of the power structure; and that all four publics would differ in their perception of the newspaper's role in getting information to the community. The hypotheses were tested by a t test and rejected. Publics' attitudes were homogeneous. It was concluded that the Bowie News reflects consensus opinion within the community and is a trusted news source.