Mexican Americans: An Economically Significant Ethnic Market Segment
The area of ethnic market segmentation has received little attention from practitioners or academicians of marketing since most minority groups immigrating to the United States have gradually assimilated the cultural norms and values, and thus the market behavior, of the American society as a whole....
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| Format: | Others |
| Language: | English |
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North Texas State University
1972
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc504492/ |