The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising
The weight loss industry has come under fire from the Federal Trade Commission (FTC) in recent years due to consumer claims that many firms, marketing weight loss products, are using advertisements in an attempt to deceive consumers. Illegitimate weight loss claims have created so much concern that...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | English |
| Published: |
University of North Texas
2008
|
| Subjects: | |
| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc6138/ |