An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas Area
This study was designed to test whether Japanese natives who retained traditional Japanese value orientations and who resided in the Dallas, Texas area would have unfavorable attitude toward the concept of comparative television advertising. Data were collected from 104 respondents of varying sex, a...
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| Format: | Others |
| Language: | English |
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North Texas State University
1979
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc663145/ |