An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas Area
This study was designed to test whether Japanese natives who retained traditional Japanese value orientations and who resided in the Dallas, Texas area would have unfavorable attitude toward the concept of comparative television advertising. Data were collected from 104 respondents of varying sex, a...
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North Texas State University
1979
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ndltd-unt.edu-info-ark-67531-metadc6631452017-03-17T08:41:26Z An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas Area Fukawa, Kazuhisa comparative television advertising Comparative advertising. Japanese Americans -- Texas -- Dallas -- Attitudes. Television advertising -- United States. Television advertising -- Japan. Japanese natives This study was designed to test whether Japanese natives who retained traditional Japanese value orientations and who resided in the Dallas, Texas area would have unfavorable attitude toward the concept of comparative television advertising. Data were collected from 104 respondents of varying sex, age, education, occupation, length of stay in the United Sates, intention of settling in the United States, and television viewing horse. All null hypotheses were accepted, indicting that cultural influence among Japanese natives in the Dallas area did not result fin unfavorable attitude toward comparative advertising despite the fact that in Japan, the name of names in advertising is counter to basic Japanese culture and tradition. North Texas State University Starr, Douglas P. Starling, Jack 1979-05 Thesis or Dissertation 61 leaves Text local-cont-no: 1002772410-Fukawa call-no: 379 N81 no.5571 untcat: b1168653 oclc: 5424740 https://digital.library.unt.edu/ark:/67531/metadc663145/ ark: ark:/67531/metadc663145 English United States - Texas - Dallas County - Dallas Public Fukawa, Kazuhisa Copyright Copyright is held by the author, unless otherwise noted. All rights |
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English |
format |
Others
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comparative television advertising Comparative advertising. Japanese Americans -- Texas -- Dallas -- Attitudes. Television advertising -- United States. Television advertising -- Japan. Japanese natives |
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comparative television advertising Comparative advertising. Japanese Americans -- Texas -- Dallas -- Attitudes. Television advertising -- United States. Television advertising -- Japan. Japanese natives Fukawa, Kazuhisa An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas Area |
description |
This study was designed to test whether Japanese natives who retained traditional Japanese value orientations and who resided in the Dallas, Texas area would have unfavorable attitude toward the concept of comparative television advertising. Data were collected from 104 respondents of varying sex, age, education, occupation, length of stay in the United Sates, intention of settling in the United States, and television viewing horse. All null hypotheses were accepted, indicting that cultural influence among Japanese natives in the Dallas area did not result fin unfavorable attitude toward comparative advertising despite the fact that in Japan, the name of names in advertising is counter to basic Japanese culture and tradition. |
author2 |
Starr, Douglas P. |
author_facet |
Starr, Douglas P. Fukawa, Kazuhisa |
author |
Fukawa, Kazuhisa |
author_sort |
Fukawa, Kazuhisa |
title |
An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas Area |
title_short |
An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas Area |
title_full |
An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas Area |
title_fullStr |
An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas Area |
title_full_unstemmed |
An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas Area |
title_sort |
analysis of the relationship of comparative advertising and culture in japanese natives in the dallas, texas area |
publisher |
North Texas State University |
publishDate |
1979 |
url |
https://digital.library.unt.edu/ark:/67531/metadc663145/ |
work_keys_str_mv |
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