1972 Presidential Campaign Investigation Based on Attitude Measurements of Candidate Images

The relationship of attitude measurement with the political campaign process provides the problem area that this study considers. The purpose of this political communication study is to explore in detail and describe various "attitude" profiles of voters and resulting candidate "imag...

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Bibliographic Details
Main Author: Ricks, Dana Carol
Other Authors: Beck, Don (Don Edward)
Format: Others
Language:English
Published: North Texas State University 1973
Subjects:
Online Access:https://digital.library.unt.edu/ark:/67531/metadc663256/