An Analysis of the Frequency of Readership and Influence of a Home Furnishings Trade Magazine

Market Place is a home furnishings trade magazine circulated free to approximately 35,000 employees in the home furnishings industry. The problem with which this investigation is concerned is that of determining whether three demographic characteristics, including type of business, position, and exp...

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Bibliographic Details
Main Author: Greaney, Harriet H.
Other Authors: Kim, Tae Guk
Format: Others
Language:English
Published: North Texas State University 1975
Subjects:
Online Access:https://digital.library.unt.edu/ark:/67531/metadc663531/