Resource Utilization of Salespeople and Prospecting Performance
Every day, salespeople span boundaries, coordinate internal and external expertise, leverage social capital, mobilize the tangible and intangible resources of their firm, and try to create value for all stakeholders. Recognizing the important roles of salespeople, Evans et al. (2012) and Lassk et al...
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| Format: | Others |
| Language: | English |
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University of North Texas
2014
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc699841/ |