Dining at Ethnic-themed Restaurants: an Investigation of Consumers' Ethnic Experiences, Preference Formation, and Patronage
Given unprecedented shifts in the U.S. demography marked by rapid growth in Hispanic, Asian and other ethnic market segments, marketing scholars and practitioners are confronting ways to cultivate ethnic consumers' brand preference formation, retail patronage and their ensuring consumption choi...
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| Format: | Others |
| Language: | English |
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University of North Texas
2014
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc699898/ |